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A wireframe is a basic, simplified visual blueprint of a webpage's layout, showing where content, navigation, and key elements will actually go, without any real visual styling — no colours, no final fonts, no images. It's an early, foundational planning step before actual design work begins.

  • Establishes a clear layout and structure before investing in detailed visual design
  • Makes it considerably easier to gather early feedback before real design work is underway
  • Helps identify usability issues genuinely early in the overall process
  • Keeps early-stage focus firmly on function and structure, rather than aesthetics
  • Low-fidelity — simple boxes and placeholder text, often sketched by hand
  • High-fidelity — more detailed and precise, though still without final visual styling
  • Figma — widely used for both wireframing and full UI design
  • Balsamiq — specifically built for quick, deliberately low-fidelity wireframes
  • Adobe XD — a comprehensive design tool that also supports wireframing

A completed wireframe typically informs the actual visual design phase, which then gets built out using a WordPress theme or a page builder like Elementor — wireframing genuinely prevents costly structural revisions after the visual design work has already been done.

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