A page builder is a WordPress plugin that lets you design and build pages visually, using a drag-and-drop interface, without needing to write any code. It's a large part of why WordPress has become accessible to people with no development background at all.
Popular WordPress Page Builders
- Elementor — the most widely used page builder, known for its intuitive live editor
- Divi — a comprehensive, all-in-one theme and page builder combination
- Beaver Builder — a lightweight, developer-friendly option
- WPBakery — an older, still widely used builder, bundled with many premium themes
What a Page Builder Typically Lets You Do
- Design pages visually, seeing changes update in real time
- Choose from a wide range of pre-built templates and starter designs
- Customize responsive layouts separately for desktop, tablet, and mobile
- Add rich functionality through built-in widgets — forms, sliders, galleries, and more
Page Builders vs. the Native Gutenberg Editor
Gutenberg, WordPress's built-in editor, has grown considerably more capable over recent years, closing much of the gap with dedicated page builders. Elementor and similar tools still tend to offer more design flexibility and a broader set of specialized elements, particularly for highly custom layouts.
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