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A user interface (UI) is the specific point of interaction between a person and a piece of software — everything they actually see and click on. In web design, UI covers a site's buttons, menus, forms, and general overall visual layout.

  • Navigation menus and buttons
  • Forms and interactive input fields
  • Colour scheme and typography
  • Icons and general visual elements
  • Layout and spacing throughout the page
  • Consistency — similar elements should look and behave the same way throughout a site
  • Clarity — it should be genuinely obvious what each element actually does
  • Feedback — the interface should clearly respond to a user's actions
  • Simplicity — avoid unnecessary visual clutter or complexity

A theme largely determines a site's front-end UI, while page builders like Elementor offer detailed, granular visual controls for fine-tuning specific UI elements. The WordPress admin dashboard itself is also a UI in its own right — one that's been steadily refined over many years for genuine ease of use.

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