Typography is the art and technique of arranging and styling text to make it genuinely readable, visually appealing, and consistent with a site's broader design. Good typography directly shapes how easily visitors can actually read and engage with a site's content.
Key Typography Elements
- Font choice — the actual typeface used throughout a design
- Font size — how large or small text appears on the page
- Line height — the vertical spacing between individual lines of text
- Letter spacing — the horizontal spacing between individual characters
- Font weight — how bold or light a given piece of text appears
Typography Best Practices
- Limit a site to two or three complementary fonts, at most
- Ensure genuinely sufficient contrast between text and its background
- Use a comfortable, readable body text size, generally 16px or larger
- Maintain consistent, deliberate spacing and hierarchy throughout a design
Managing Typography in WordPress
The WordPress Customizer's Site Identity settings, along with a theme's own built-in typography controls, generally allow font and sizing adjustments without touching code. Page builders like Elementor typically offer even more detailed, granular typography controls beyond a theme's own defaults.
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