URL (Uniform Resource Locator)
A URL, Uniform Resource Locator, is the complete web address used to locate a specific resource on the internet — a webpage, an image, a file. Every single page on the web has its own unique URL.
The Parts of a URL
- Protocol — https:// or http://, specifying how data should be transferred
- Domain — the site's actual name, such as ferdy.com
- Path — the specific location of a page within that domain, e.g. /knowledge/url
- Query string — optional additional parameters, appearing after a question mark
- Fragment — an optional anchor jumping to a specific section within the page
Best Practices for URL Structure
- Keep URLs reasonably short and genuinely descriptive
- Use hyphens to separate individual words, rather than underscores
- Avoid unnecessary special characters or excessive capitalization
- Include a relevant target keyword naturally, where it genuinely fits
URLs in WordPress
WordPress's permalink settings directly control how post and page URLs are structured — a clean "post name" structure is generally the most SEO-friendly and genuinely user-friendly option available.
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