Searchwords are the actual words and phrases people type into a search engine when looking for something — the raw, real-world queries behind the more formal, strategic idea of a "keyword." Understanding genuine searchwords means understanding the actual language a real audience naturally uses, not just the polished terms a marketer might otherwise choose.
Why the Distinction Matters
A business might describe itself using formal, industry-specific terminology, while its actual customers search using much simpler, more conversational language. A company offering "residential HVAC services" might find real customers are actually searching for something as simple as "why is my AC not cooling."
Finding Genuine Searchwords
- Google Search Console — shows the actual queries currently driving traffic to a site
- Google's autocomplete suggestions — reveal common, real ways people phrase a search
- "People also ask" boxes — surface genuine related questions
- Direct customer conversations — support tickets and sales calls often reveal authentic phrasing
Applying This to Content
Writing content that mirrors how real people actually talk and search — rather than internal jargon or industry terminology — tends to connect far better with a genuine audience, and tends to perform noticeably better in search as a direct result.
« Back to Index