Schema markup is structured data code added to a webpage's HTML, helping search engines understand exactly what specific type of content a page represents — a recipe, a product, a review, an event — well beyond what plain text alone can convey.
Common Schema Types
- Article — for blog posts and news content
- Product — for eCommerce product pages, including price and availability
- Review — for star ratings and customer review content
- Recipe — for food-related content, including prep time and ingredients
- FAQ — for frequently asked questions displayed directly in search results
Why Schema Markup Is Worth Adding
- Can unlock rich results in search — star ratings, prices, or FAQs shown directly in the listing
- Helps search engines interpret content with far greater precision
- Can meaningfully improve click-through rates through more prominent, eye-catching listings
- Supports voice search and other AI-driven search experiences
Adding Schema Markup in WordPress
SEO plugins like Rank Math and Yoast SEO automatically generate much of the basic schema markup a site needs. Dedicated schema plugins, such as Schema Pro, offer finer control for more specialized or complex content types.
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