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A QR code (Quick Response code) is a two-dimensional barcode that a smartphone camera can scan to instantly open a link, display text, or trigger another specific action. They've become a common bridge between physical, offline materials and digital content.

  • Linking a printed flyer or business card directly to a website
  • Providing quick, contactless access to a restaurant menu
  • Making it easy to connect to WiFi without manually typing a password
  • Sharing contact details instantly, without manual entry
  • Enabling contactless payments at a point of sale

Free online tools like QR Code Generator or QR Code Monkey can create a QR code linking directly to any page on a site within seconds; WordPress-specific plugins also exist for generating and managing QR codes directly from within the dashboard.

  • Always test a QR code personally before it goes into print
  • Make sure the destination page is genuinely mobile-optimized, since that's how it will be viewed
  • Keep the QR code itself large enough, and with enough contrast, to scan reliably
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