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A navigation menu is the set of links, usually placed in a site's header, that lets visitors move between a website's main pages and sections. It's one of the most important elements for both usability and overall site structure.

  • Primary navigation — the main menu, typically shown in the header
  • Footer navigation — secondary links commonly placed at the bottom of a page
  • Mobile navigation — often collapsed into a "hamburger" icon on smaller screens
  • Breadcrumb navigation — shows a visitor's current location within a site's overall structure

WordPress's built-in menu system, found under Appearance → Menus, lets a site owner add pages, posts, and custom links to a navigation menu through a simple drag-and-drop interface, then assign that menu to whichever specific location a theme supports.

  • Keep it focused — five to seven top-level items is generally a sensible limit
  • Use clear, genuinely descriptive labels rather than vague or overly clever ones
  • Prioritize a site's most important pages, giving them clear, direct visibility
  • Make sure it works cleanly and reliably on mobile devices

A confusing or cluttered navigation menu is one of the more common — and more fixable — reasons visitors leave a site without finding what they actually came for.

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