A landing page is a standalone webpage designed with a single, specific goal — typically converting a visitor into a lead or a customer — unlike a typical homepage, which usually serves several purposes at once. Visitors usually arrive there directly through an ad, an email link, or a specific marketing campaign.
What Makes a Landing Page Different
- A single, clearly focused goal, without competing distractions
- Minimal or entirely removed site navigation, keeping attention on the one intended action
- Messaging tightly matched to the specific ad or campaign that led the visitor there
- One clear, unmistakable call-to-action
Common Types of Landing Pages
- Lead generation pages — collecting an email address in exchange for something free
- Sales pages — driving a direct product or service purchase
- Click-through pages — warming visitors up before sending them on to a purchase page
- Webinar registration pages — driving sign-ups for a scheduled event
Building One in WordPress
Page builders like Elementor make it straightforward to design a dedicated landing page outside a site's normal theme structure. Dedicated landing-page plugins such as SeedProd or Thrive Architect go further still, offering conversion-focused templates purpose-built specifically for this task.
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