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JSON, JavaScript Object Notation, is a lightweight, text-based data format widely used for exchanging information between a server and a web application. Despite the name, it's now used across virtually every programming language, not just JavaScript, thanks to its simple, easy-to-parse structure.

A simple JSON object might look like: `{"name": "Ferdy", "category": "WordPress"}` — structured data organized cleanly as key-value pairs, both human-readable and straightforward for a computer to parse.

  • The WordPress REST API returns site data formatted as JSON
  • Many plugins store their settings internally as JSON
  • AJAX requests between a browser and WordPress typically exchange data in JSON
  • Schema markup (JSON-LD) uses JSON specifically to describe structured data to search engines
  • Considerably lighter and simpler to parse than the older XML format
  • Native, built-in support across virtually every modern programming language
  • Genuinely easy for a human to read and understand at a glance
  • Well suited to representing nested, hierarchical data structures
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