Email marketing is the practice of sending targeted, purposeful emails to a list of subscribers — building relationships, promoting products, and driving traffic back to a website. Despite being one of the oldest digital marketing channels, it remains among the highest-return options available, largely because you own the list outright, unlike a social media following.
Common Types of Marketing Emails
- Newsletters — regular updates keeping subscribers engaged
- Promotional emails — direct offers, discounts, and sales announcements
- Drip campaigns — automated sequences triggered by a specific subscriber action
- Transactional emails — order confirmations and shipping updates
- Re-engagement emails — an attempt to win back subscribers who've stopped opening your emails
Platforms Worth Knowing
- Mailchimp — a widely used, beginner-friendly option with a generous free tier
- ConvertKit — built specifically with creators and bloggers in mind
- ActiveCampaign — more advanced automation, aimed at larger businesses
- MailerLite — a genuinely simple, budget-friendly option
Building a List Worth Emailing
A functioning email strategy generally needs a lead magnet — something free and genuinely valuable in exchange for an email address — an opt-in form placed prominently on the site, and a clear, consistent sending schedule. The size of a list matters far less than most people assume; a smaller, genuinely engaged list of true fans will consistently outperform a much larger but disengaged one.
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