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Cloud hosting runs a website across a network of interconnected virtual servers, rather than on one single physical machine. If one server develops a problem, another in the network picks up the load automatically — which is the core advantage cloud hosting holds over traditional single-server setups.

  • Resources scale up automatically as traffic grows, rather than hitting a hard ceiling
  • Far better resilience — one server failing doesn't take the whole site down
  • Generally stronger performance under sudden or heavy traffic
  • Pricing is often usage-based, which can cost more at scale than a flat shared-hosting fee
  • AWS (Amazon Web Services) — the largest and most flexible player, though it takes more technical know-how
  • Google Cloud Platform — strong performance, tightly integrated with other Google tools
  • DigitalOcean — a simpler, more beginner-friendly cloud option
  • Cloudways — managed cloud hosting built specifically with WordPress in mind

For a small blog or brochure site, shared hosting is usually simpler and considerably cheaper. Cloud hosting earns its keep once a site has real traffic, needs high uptime, or is likely to see sudden, unpredictable spikes — an e-commerce store during a big sale, for instance.

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